Despite everything that's happening, there is still a lot of opportunity to have impact by getting involved with decisions being made at the local and state level.
ClimateVoices · Episode 73 · 06-12-25
An interview with Jessica Lu, Associate Director of Strategy and Analytics at Potential Energy Coalition. She leads teams that execute hundreds of message tests and focus groups and perform in-market measurement analytics to unearth what motivates humans to care about climate change.
Prior to Potential Energy, Jessica was an analyst at the Draper Richards Kaplan Foundation, supporting entrepreneurs building innovative, non-profit startups and social enterprises to solve gnarly social issues.
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Jessica Lu
Associate Director of Strategy and Analytics at Potential Energy Coalition
The opinions and views expressed in this interview are solely those of the individual(s) being interviewed. They may not reflect the views, policies, or positions of ClimateVoice, the employer(s) of the individual(s) being interviewed, nor of any other organizations with which the individual(s) being interviewed are affiliated. This interview is intended for informational purposes only and should not be interpreted as an endorsement or official statement on behalf of such employer(s) or organization(s).