Big Oil and others outspend those who embrace climate science and clean energy 10 to 1 in telling and spreading their stories. So the most important thing all social changemakers must do is become far better at telling, testing, spreading, and funding stories.
An interview with Joe Romm, a Senior Research Fellow at the Penn Center for Science, Sustainability and the Media (PCSSM) conducting research examining the scalability of key proposed climate solutions. He is a leading expert on climate solutions and clean energy – and on communicating about these issues to the public. His book Climate Change: What Everyone Needs to Know was called “the best single-source primer on the state of climate change” by New York Magazine.
Romm holds a Ph.D. in physics from Massachusetts Institute of Technology and has authored countless articles and 10 books in the areas of climate change, clean energy, and communications. In the 1990s, Romm spent five years working on climate solutions at the U.S. Department of Energy (DOE). For three years, he helped to run the Office of Energy Efficiency and Renewable Energy within the U.S. Department of Energy, ultimately serving as Acting Assistant Secretary, where he oversaw $1 billion in R&D and demonstration of low-carbon technologies. This included renewables, building efficiency, industrial decarbonization, energy storage, bioenergy, hydrogen, and electric cars.
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