Trade associations are amongst the largest and most effective business advocacy channels. The challenge is that this advocacy can be defensive or forward-leaning.
An interview with Elizabeth Doty, the Director of the Erb Institute’s Corporate Political Responsibility Taskforce at the University of Michigan. Since 2012, Elizabeth has focused on business’ role in addressing larger societal challenges and strengthening trust in civic institutions. Prior to that, she spent over 20 years helping leading companies implement their business strategies, improve employee engagement, and retain customers by aligning across functions and delivering on their commitments. Her book, “The Compromise Trap,” was published in the aftermath of the 2008 Financial Crisis. Based on that work, she was recognized as a Top Thought Leader in Trust, and she has designed and led executive-level programs for Fortune 500 companies, Stanford Graduate School of Business, and Presidio Graduate School.
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