ClimateVoice Impact Report 2022
2,900
Activating Employees
To build the critical mass of support that can shift major companies toward action, ClimateVoice educated over 2,900 employees about why bold federal climate policy was so critical and why they should push their employers to endorse it. We opened a social media channel for individuals to take a stand by communicating directly with corporate leaders. Our engagement worked: a group of highly engaged employees spoke up repeatedly, calling on their employers to forcefully support climate policy.
224M
Shining a Spotlight
ClimateVoice’s aggressive media outreach kept the heat of press attention on the policy action (or inaction) of companies, raised the bar for their climate leadership, and helped drive the narrative about the obstruction of their trade associations – for a total of 223 million media impressions and over one million social media impressions thus far in 2022. ClimateVoices, a monthly public affairs show, helped shift the narrative with timely conversations with Katharine Hayhoe, Emily Atkin, Judd Legum, and youth activists, among others – reaching thousands more. This external attention created a constant drumbeat of urgency around making progress on climate policy action – and raised the pressure on companies to lead.
2 + 4
Educating Execs
While building an external and internal corporate “surround sound” for climate action, ClimateVoice maintained a forward-looking catalyzing dialogue with the sustainability leaders at our target companies. We provided key arguments to counter their caution and leveraged the trusted voice of climatologist Michael Mann to deliver a powerful message about why corporate voices matter. We joined with several other non-profits to keep up a drumbeat demanding more climate leadership from the corporate community. This strategic outreach, coupled with media and social media attention, ensured that executives were primed to speak up when climate legislation was introduced in late July. Four major companies (Constellation Energy, Microsoft, Salesforce, and Walmart) shifted to “Vocal” on historic climate legislation, with two more (Exelon and Google) speaking out in support right after the bill’s passage.
$369B
Keeping Score
Our strategy added fresh momentum in a historic year for climate policy, propelling positive change and shifting the media narrative at a critical juncture. Our interactive scorecard tracked the climate policy stance of 21 leading companies in real-time – which generated shares from dozens of partner groups and buzz in POLITICO. Our #GoTimeForClimate campaign garnered 6,000+ Twitter mentions, keeping the social narrative centered on climate policy momentum. It all added up to major impact for climate. After our scorecard went live and powerful companies spoke up for the bill, its enactment means $369 billion in climate investments and a projected 40 percent decrease in carbon emissions by 2030.
